Abstract

The new normal era brings a positive effect on the business world, especially MSMEs that are taking advantage of digital information technology development. An appropriate application of digital information technology can be used as a supporting factor for business sustainability. Digitalpreneurship is an entrepreneurship transformation that can take advantage of digitalization, including the use and development of information technology. Many factors can support optimizing the application of digitalpreneurship, namely, digital skills and platform selection strategies. MSMEs’ readiness to become digital entrepreneurs starts from readiness in digital skills and platform selection strategies. Adequate digital skills and accuracy in platform selection strategy support the success of MSMEs in digitalpreneurship. This research developed conceptual definitions and indicators of digital skill and platform strategy variables that affect the optimization of digitalpreneurship. The future research agenda will explain and aim at how to prove the validity of a research proposal.