The impacts of Maslahah product uniqueness, Islamic customer orientation, and Islamic innovativeness dimensions in improving marketing performance
Ratnawati A., Hendar, Nurudin
Abstract
The research was an empirical study, aimed to investigate the impacts of Islamic customer orientation, Islamic innovativeness, halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness on marketing performance. Respondents of this study were 250 food and beverage processing industries in Central Java, Indonesia. Then, data were analyzed using Partial Least Square Structural Equation Modeling (SEM PLS). The results of the research demonstrate that Islamic customer orientation and Islamic innovativeness had a positive and significant effect on Maslahah product uniqueness (halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness). Islamic customer orientation, Islamic innovativeness, and Maslahah product uniqueness (halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness) had a positive and significant effect on marketing performance. Islamic customer orientation was proven to have a great impact on Maslahah product uniqueness (halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness) and marketing performance. Moreover, the Maslahah product uniqueness dimension, such as Thoyyib product uniqueness, had also a firm impact on improving marketing performance.
Market orientation, competitive advantage, and performance: A demand-based perspective
Brown J.R., Dev C.S., Zhou K.Z., Brown J.R., Dev C.S., Zhou K.Z.
Market orientation in Islamic banks - a qualitative approach
Saber H.M., Zebal M.A., Saber H.M., Zebal M.A.
Creating creative and innovative Muslim society: Bid'ah as an approach
Ismail A., Mohamad A., Nizah M.A.M., Zarif M.M.M.
No Title
Yunus M.
Important Factors in Determination of Innovation Type
Jabbari MM, Tohidi H.
Customer orientation and innovativeness: Differing roles in New and Old Europe
Hooley G., Theoharakis V., Theoharakis V., Hooley G., Theoharakis V., Theoharakis V.
Insects as food: Exploring cultural exposure and individual experience as determinants of acceptance
Fischer A.R.H., Steenbekkers L.P.A., Stieger M., Tan H.S.G., Tinchan P., van Trijp H.C.M.
Creativity and innovation in Islam: It's necessity in Islamic education
Atoma P., Ismail A., Kandil H.M.T.E., Mohd Nizah M.A., Mohd Zarif M.M., Sulaiman A.
Collective Achievement Spirit and Salespeople's Performance: An Empirical Study in Indonesia
Fachrunnisa O., Sudarti K.
Sensory local uniqueness of Danish honeys
Bredie W.L.P., Byrne D.V., Stolzenbach S.
Riofita H.
Journal of Islamic Accounting and Business Research
