State of the art review for trust maintenance in organizations
Chang E., Fachrunnisa O., Hussain F.
Abstract
The nature of trust in business relationships is dynamic rather than static. Trust has evolutionary phases or a life cycle. This pattern of evolution can be described as building, maintaining and destroying. Building trust comes at high cost and hard effort. Therefore, once trust has been established in a business relationship, every effort must be made to maintain it. Maintaining trust can be defined as an effort to maximize the benefits of a relationship and to prevent the level of trust from decreasing to the destroying phase. Grounded in state-of-the-art literature, this paper presents current insights for the research into trust maintenance and suggests directions for future research in this field. © 2010 IEEE.
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No Title
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