E-Impulse Buying Improvement with Product Knowledge, Shopping Lifestyle, and Positive Emotion
Nurcholis L., Sa'adah N.
Abstract
The purpose of this study is to develop a conceptual model to improve the e-impulse buying through product knowledge and shopping lifestyle with positive emotion as an intervening variable. The population in this study was a user’s Shopee in Semarang. The technique of determining the sample uses purposive sampling. The samples used in this study were 100 respondents. The method analysis in this study is multiple linear analysis using SPSS 23. The results of this study declare that product knowledge and shopping lifestyle has a positive significant effect on e-impulse buying, product knowledge and shopping lifestyle have a positive significant effect on positive emotion, and positive emotion has a positive significant effect on e-impulse buying. Positive emotion can be proved as an intervening variable in the relationship between product knowledge and shopping lifestyle with e-impulse buying.
Respons lingkungan berbelanja sebagai stimulus pembelian tidak terencana pada toko serba ada (toserba) (studi kasus carrefour surabaya)
Semuel H.
A structural model of fashion-oriented impulse buying behavior
Forney J.C., Kim E.Y., Park E.J.
System design effects on online impulse buying
Khalifa M., Shen K.N.
Temptation and resistance: An integrated model of consumption impulse formation and enactment
Dholakia U.M., Dholakia U.M.
Online social capital: Understanding e-impulse buying in practice
Aykac D.S.O., de Kervenoael R., de Kervenoael R., Palmer M.
Pengaruh shopping lifestyle, fashion involvement dan hedonic shopping terhadap impulse buying pelanggan
Chusniasari C., Prijati P.
Shopping lifestyle as intervening relation between hedonic motive and gender on impulse buying
Tambuwun M.
No Title
Armstrong G., Gary M., Kotler P., Opresnik M.O.
No Title
Olson J.C., Peter J.P.
Pengaruh pengetahuan produk terhadap niat beli dengan sikap sebagai variabel intervening
Kusuma I.D., Untarini N.
Wati L.N., Andita A.P., Mulyantii R.Y., Rizal M.
Ikonomicheski Izsledvania
