Knowledge Absorptive Capacity Toward Sustainable Organizational Reputation in Digital Era
Mulyana M., Putri E.R.P.
Abstract
Business relationships by leveraging digital platforms can make it easier for organizations to communicate, share information and absorb knowledge. This paper will try to integrate the relationship between variables that affect the creation of sustainable organizational reputation. Relational capability and information communication technology (ICT) can help organizations to share information and knowledge. Likewise, knowledge absorptive capacity from external sources is seen as being able to encourage the speed of organizational innovation that has the potential to improve organizational performance. Furthermore, the better the performance of the organization, it will create a sustainable organizational reputation. This paper still requires further empirical studies, especially applied to the object of SMEs in order to obtain the truth of the concept developed.
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