Achieving Sustainable Competitive Advantage Through Green Innovation; the Moderating Effect of Islamic Environmental Ethics and Islamic Business Ethics
Nugroho M., Cahyono B.
Abstract
The role of ethics is very important in the practice of manufacturing activities in Indonesia, especially Islamic environmental ethics (IEE) and Islamic business ethics (IBE). This study will examine the moderating role of IEE and IBE in the relationship between green product innovation and green process innovation on sustainability competitive advantage. The number of respondents who participated were 145 Islamic entrepreneurs in Central Java. The sampling technique used is purposive sampling. The results show that green product innovation and green process innovation have a significant impact on sustainable competitive advantage. Meanwhile, IEE and IBE moderate the relationship between green innovation and sustainable competitive advantage. The limitations and agenda of future research are also presented in this article.
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No Title
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