Abstract

This study aims to test a model of strengthening organizational identity through managerial motivation and collective engagement. Managerial motivation refers to the Top Management Team’s spirit and determination to achieve higher excellence professionally. While collective engagement is manifested in the form of cognitive engagement and affective engagement. Collective engagement is based on mutual reinforcement and help among members of the organization. There were 147 respondents who take as part of Top Management Team (TMT) or leader in educational institutions involved in this research. Data were collected using a questionnaire and analyzed by using SmartPLS. The results showed that managerial motivation which comprises of Need of Achievement and Need of Growth will form collective engagement. This collective engagement strengthens organizational identity.