Abstract

The use of solar panels as renewable energy in Indonesia experienced significant growth in 2024 although it was still below the expected prediction. Hope to develop the Technology Acceptance Model (TAM), this study maps the relationship between solar panel's perceived usefulness, and perceived ease of use with attitude to shift and intention to use solar panels driven by environmental awareness, and relative advantages in Central Java, Indonesia. It is proven that environmental awareness and solar panel relative advantages, perceived usefulness, and perceived ease of use are drivers in attitude to shift and intention to use solar panels. This study is useful in encouraging relevant parties to raise environmental awareness to achieve the usage of cleaner and renewable energy. The interplay between environmental awareness, perceived usefulness, perceived ease of use, attitude toward shifting to solar panels, and intention to use them creates a comprehensive framework that explains consumer behavior regarding solar energy adoption. This research was conducted on 166 heads of family who own a private house in Semarang City in Central Java. AMOS 22.0's Structural Equation Modelling (SEM) was used in the study to do the analysis.