Abstract

This research aims to identify the capabilities of product design carved wood industries of Small and Medium Enterprises (SME) Furniture in Jepara, analyze the weakness and formulate a model strategy dinamization of capabilities in product design of carved wood industri of protection Intelectual Property Right (IPR). This research use sociological juridical approach to take nonrandom sampling with literature studying and field. Analyzing with qualitative description. The result shows: First, the capability of industrial design product wood carving SME furniture in Jepara has been able to meet of needs of domestic and overseas. Such product have exported to many countries in the Europe, America, Australia and other countries. Legal protection to industrial design of carved wood product of SME furniture of Jepara is still weak because it is still based based on immediate needs/ short term, prioritize customer requests/ user, especially from outside domestic, the products still vacancies/without attach trademarks/or Geographical Indications. Second, the weaknesses in capability of product design industrial wood carving SME Furniture, namely: lack of understanding of IPR and therefore has not the registration of IPR protection, either in the form of Industrial Design, Brand, bureaucratic costs IPR registration, the SME Furniture is still oriented to short-term needs, just more is as tailor/ seamstress course, wood is very rare quality, artisan carving has not been certified and occurrence of product piracy and workers, as well as local governments do not provide optimal support. Third, the model dynamic strategy of capability on product design carved wood industry SME in driving the Jepara furniture including increase IPR protection: 1. Institutional Relations and that is by understanding the importance of IPR protection, dissemination, provide financial aid as well as assistance IPR registration, and provide market the good one; 2. Actors SMEs Increase 5M: Management, Mutual, Man, Market, Material, and 3. Product industrial design that is more creative, innovative and 4. Culture societies that have high legal awareness, and love domestic products.