The development model of marketing adaptation strategy based on entrepreneurial capacity towards export performance
Zulfa M., Widodo
Abstract
The aim of this study is to develop an adaptation model of marketing strategy based on entrepreneurial capacity towards export performance. The amount of respondents is 220 from 282 leaders of traditional herbal medicine industry in Central Java province, Indonesia. This study uses analysis techniques of Structural Equation Model AMOS software. The finding of this study indicates that there is an improvement of Central export performance, the main priority conducted by increasing the exploration of new markets. Therefore, it is necessary to meet the unique needs of consumers, consumer value, explore different market opportunities and anticipate market threats.
References 10
Cited By 1
Widodo, Yuwalliatin S., Astuti E.D.
The development design of knowledge quality based on knowledge networking and cross-functional integration towards SMES’ innovative performance
Widodo
Strategic knowledge with strategic alliance based to achieve a sustainable competitive advantage
Varian H.R., Shapiro C.
No Title
Nonaka I., Toyoma R.
The knowledge-creating theory revisited: Knowledge creation as a synthesizing process
Mersid P., Uzun H.
Factors Affecting Online Shopping Behavior of Consumers European
Mintzberg H.
The design school: Reconsidering the basic premises of strategic management
Lages L.F., Abrantes J.L., Lages C.R.
The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets
Lumpkin G.T., Cogliser C.C., Schneider D.R.
Understanding and measuring autonomy: An entrepreneurial orientation perspective
Teece D.J., Pisano G., Shuen A., Teece D.J., Pisano G., Shuen A.
Dynamic capabilities and strategic management
Sumittra J., Mahasarakham D.
