The development model of marketing adaptation strategy based on entrepreneurial capacity towards export performance
Widodo, Zulfa M.
Abstract
The aim of this study is to develop an adaptation model of marketing strategy based on entrepreneurial capacity towards export performance. The amount of respondents is 220 from 282 leaders of traditional herbal medicine industry in Central Java province, Indonesia. This study uses analysis techniques of Structural Equation Model AMOS software. The finding of this study indicates that there is an improvement of Central export performance, the main priority conducted by increasing the exploration of new markets. Therefore, it is necessary to meet the unique needs of consumers, consumer value, explore different market opportunities and anticipate market threats.
The development design of knowledge quality based on knowledge networking and cross-functional integration towards SMES’ innovative performance
Astuti E.D., Widodo, Yuwalliatin S., Astuti E.D., Widodo, Yuwalliatin S., Astuti E.D., Widodo, Yuwalliatin S.
Strategic knowledge with strategic alliance based to achieve a sustainable competitive advantage
Widodo
No Title
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